Thursday, January 24, 2013

Is enough ever enough?

I was skimming my news feed this morning and came across this article about how Apple has "jolted investors with lower than expected iPhone sales." Jolted. Like an electric shock. That's pretty strong language. Things must have gone really, really bad for the reigning fruit of the consumption forest, right?
Apple sold 47.8m iPhones over the Christmas quarter, missing a forecast average of around 50m. Unusually for a company that has regularly outperformed analyst expectations, revenue growth of 18% year on year to $54.5bn was below the $54.9bn forecast, and profits were flat on the previous year at $13.1bn.

Wait. So they sold 47.8 million phones in a single quarter and had a previous year's profit of $13.1bn? And this is a problem? A sign of impending doom? Oh. I see. They fell short of expectations. Their revenue growth was only $54.5bn instead of the hoped for $54.9bn. How disappointing. Because obviously things have to always get bigger no matter how big they already are. $54bn is nothing to be happy about unless there is a .9 after it. And only then may we crack a slight smile because that would only be meeting expectations, not exceeding them.

On the bright side, our inability to ever be content with enough is exceeding annual per capita greed expectations.  I wonder who controls the market share on collective avarice?  Slap an apple on it and call it good.


  1. Rather ridiculous, huh? SMH. Sad, but true.

  2. Apple has been notorious for making forecasts and then blowing them away to the upside. For many quarters they have released guidance that was way too low. I think they are now paying the piper. The filthy rich gang together and hide behind manipulators like Goldman Sachs. They release bogus predictions like they did when Apple was over $700.00 per share last year proclaiming that it would be over $1000.00 per share soon. They also tell investors that "as Apple goes, so goes the rest of the market", but the broad market has been tearing to the upside, while Apple has been selling off. I know how the sheeple feel when they get suckered in like this. Watch soon for Carl to start buying shares in Apple like he did Netflix; that is how you will find out what the true value of Apple is.